This brand targets women of various ages, regardless of age, whose desires are endlessly recurring. For young girls, it symbolizes a yearning for maturity, while for adult women, it represents the desire to appear lovely or youthful—like a carousel of ever-turning aspirations. The brand name is designed with an “A” in place of an “E” in ""Mary Jane"" to capture this concept. It offers three packages catering to ages from teens to thirties, with customizable ribbon options in each package to satisfy these desires.